Through hands-on business scenarios, you'll build a business analysis mindset, analyze sales, customer service, and product data, and turn insights into practical recommendations for better decisions.
Learn through structured modules, applied exercises, assessments, and a final capstone simulation.
By the end of the program, learners should be able to:
BA role, BA mindset, BA vs other roles, career relevance
Business data, KPI, monthly review, Data → Question → Insight → Action
FreshMart Monthly Business Review: Analyze Performance and Present Insights to Stakeholders
Revenue by Region, Sales Channel Performance, orders, sales targets
Customer complaints, Return Rate, complaint patterns, CX risks
Category performance, best sellers, slow movers, Stockout Rate
BA thinking template, stakeholder concerns, issue-to-stakeholder mapping
Management brief, final mini case, quiz, reflection
FreshMart Performance and Present Recommendations to Stakeholders
Learners complete:
Learners work through a company-sample case involving transaction recording, cut-off logic, reconciliation, mapping, and finance review.