Through cross-functional cases, you'll use Marketing, Finance, Operations, and HR data to analyze issues, document requirements, and present recommendations in a final BA simulation.
Learn through structured modules, applied exercises, assessments, and a final capstone simulation.
By the end of the program, learners should be able to:
Campaign performance, promotion effectiveness, customer acquisition, conversion, marketing ROI
Inventory, stockout, fulfillment, delivery issues, process delays, operational efficiency
Cost, gross margin, profitability, budget variance, revenue vs. profit
Headcount, attendance, shift planning, training, productivity, workforce risks
Dashboard design, KPI tracking, data visualization, filters, charts, business reporting
Stakeholder needs, power/interest matrix, communication plans, conflicting priorities, meeting notes
As-is/to-be process, pain points, bottlenecks, business requirements, acceptance criteria
Issue log, stakeholder map, process map, dashboard/report, requirements, final presentation
Learners complete:
Learners work through a company-sample case involving transaction recording, cut-off logic, reconciliation, mapping, and finance review.